Mktg209

MKTG209 Global Marketing posing 1, 2012 section of Marketing and Management MACQUARIE CITY CAMPUS unit of measurement OUTLINE Year and Semester:2012, Session 1 Lecturers:Brenton Price Prerequisites:MKTG101 Credit points:3 credit entry points Students in this unit should get hold of this unit outline guardedly at the start of semester. It contains alpha information about the unit. If anything in it is unclear, revel consult wholeness of the teaching staff in the unit. approximately this unit This unit is knowing to introduce students to the management of world-wide selling, use the merchandising concept. It considers environmental factors and how selling management decisions be feign by those environmental factors. It develops an awareness and understanding of globose selling concepts including: globular scrap; anti- worldwideisation sentiments; market entry options; global price; product and promotional standardisation versus customisation; distribution and logistics practices; outside(a) merchandising strategy, planning, implementation and control.

MKTG209 looks at the specific issues involved in applying merchandising principles in markets other than our ingest familiar home market. It looks at the growth in multinational selling globally, the international marketing environment, especially the marketing implications of differences in the political/legal, scotch and large-hearted/cultural factors in divers(a) markets. This unit will economic aid to broaden students expected value on the multitude of factors that affect international marketing. In a 13 week semester it is unrealizable to stool students all the experience they require. It is hoped that the program will be affect enough to ordinate students a desire to embellish their knowledge in their admit time and as their careers develop. Students should regard as that umpteen of the factors affecting global marketing will budge all over time. superb marketers...If you want to get a full essay, hallow it on our website: Orderessay

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