An Overview of Marketing

An Overview of trade 1 Prepared by Deborah Baker Texas Christian University Chapter 1 procure ©2006 by South-Western, a share of Thomson erudition. only rights reserved 1 Learning Objectives 1. ascertain the term marketing 2. Describe quaternity marketing management philosophies 3. Discuss the differences among sales and market orientations 4. Describe several(prenominal) reasons for study marketing Chapter 1 copyright ©2006 by South-Western, a breakdown of Thomson Learning. any rights reserved 2 Learning Objective Define the term marketing On Line http://www.marinemax.com 1 Chapter 1 right of first publication ©2006 by South-Western, a socio-economic class of Thomson Learning. every last(predicate) rights reserved 3 What is Marketing? A Philosophy An Attitude A Perspective A Management Orientation A Set of Activities, including: Products Pricing Promotion Distribution 1 Chapter 1 procure ©2006 by South-Western, a family of Thomson Learning. All rights reserved 4 What Is Marketing? American Marketing friendship Definition Marketing is an organizational function and a set of processes for creating, communicating, and delivering pry to customers and for managing customer relationships in slipway that benefit the organization and its stakeholders.

1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 5 Marketing Creating value Customer value and beneficial relationships Exchange A B Delivering value 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Communicating value 6 The Concept of Exchange The thought that slew give up something to percolate something they would rather have. 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 7 The Concept of Exchange At to the lowest degree both Parties Something of Value Necessary Conditions for Exchange...If you want to fuck off a full essay, roll it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.