Marketing Communications- Online Marketing And Consumer Behavior

Appendix : Construct measuresBrand knowledgeX1 When I intend to bargain for products online , I pull up stakes surely recall this retail website as a place to look forX2 I can correctly handle away the dent as having been previously seen or heardX3 I esteem the brand can grant me various kinds of benefits , e .

g aegis , purchase warrantyetcX4 Overall , I reckon over I cargon the brandX5 I have strong feelings on the brandX6 I commemorate this brand is unique to me compared with other online retail merchants brandsX7 I will not f eel difficult if I am asked to give the general feeling on the brandX8 Overall , I think the brand is rated high on almost all(prenominal) tone pivotal to mePerceived riskY1 My expect monetary loss resulting from purchase products from the online retailer is highY2 My expected failure of product performance if I smudge products from the online retailer is highY3 If I buy products from the online retailer , I think I will experience high difficulty in gaining affectionate reorganization (from family , friends etcY4 I will feel sickening psychologically if I buy products from the online retailerY5 I do not think it is safe to buy products from the online retailerY6 I feel skepticism as to whether the online retailer is time efficient in harm of transaction with the and deliveryInformation search onlineY7 I would search for more knowledge by means of search engines before buying a product from the online retailerY8 I would acquire more information to indorse whether I shou ld buy a product from the online retailerY9 ! I will not buy directly from the online retailer before do a overserious comparison through an online information searchIntention to rent an online retailerY10 I would believably to buy a product from this online retailer during the next triad monthsY11 If this online retailer has the product I deficiency to buy , I intend to buy it from the retailerRisk preferenceY12 I deal to test myself every now and then by doing something a little riskyY13 sometimes I will take a risk however for the fun of itY14 I sometimes bugger off it exciting to do things for which I might get into troubleY15 kindling and adventure are more important to me than securityNote : 1 strongly Disagree 7 Strongly Agree...If you want to get a full essay, station it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: How it works.