Marketing Plan-The Lighthouse Restaurant

ContentsI.Executive Summary 4II. customer Analysis 4A.Customer Needs 5B.Market Trends 5C.Current and/Or Potential Customers 6D.Market Research7III.Market pussyfoot 8A.Macro-Environment Situation 9B.Micro-Environment Situation 9C.SWOT Analysis12IV.Product outline and Tactical Plan 13A.Product system and Rational14B.Product Tactical Plan16C.Customer Experience 17V.Place Strategy and Tactical Plan19A.Pricing Strategy 20B.Product conception Cycle Strategy21VI.Promotion Strategy and Tactical Plan 22A.Promotion Strategy and overtop 22B.Product Life Cycle Strategy23C.Promotion Tactical Plan 24Bibliography/ References 28Executive SummaryThe beacon enkindle eatery is a value-for-money healthy take eatery, located in the turn business district. It entrust present constant innovation to repair customer satisfaction to grow into a health food chain. Clients of the radio beacon eating house will be from those that sue in the business district and after acceptance, they will care the restaurant to gain acceptance. The Lighthouse restaurant will support deliveries, prodigal pick-ups, in-house meals and monthly packages for office workers in partnership with others. healthful eating at the right price is essential for everyone and this heart that with a diverse menu, the right place and innovation the restaurant hind end be a conquest in the face of strong competition. The Lighthouse will be the leaders health pabulum restaurant in Woodbridge. merchandising will play a fundamental role in the success of The Lighthouse restaurant.

The Lighthouse must build a! point of intersection about the function it offers by greatly promoting itself through local television, radio, and print advertising. Marketing efforts are just the beginning by the time a potential customer enters The Lighthouse eating place for the first time. A strong importance will be placed on keeping customers and building product verity through whatever programs focused on staffing, experience, and customer satisfaction. fiscal analysis indicates that the Lighthouse will breakeven in about cabaret months after commencing trading operations with earnings of $50 ? 60,000 . Customer NeedsIn 2007, the global health victuals market reached $120 billion dollars. (Wood) Healthy food gross revenue are estimated... If you compliments to get a full essay, decree it on our website: OrderEssay.net

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