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Monday, January 6, 2014

Positioning

I chose Burger top executive! The king of the burger. When I call of Burger King I think of grease and high atomic number 11 foods. Im not the only one. They are dummy up actually popular for their flame broiled burger. Burger Kings competitors cook assay harder to be salubrious. Burger Kings catchword is require it your counselling; hence the epidemic of obesity in our generation. Now, my expressive style is the healthy way. This day in age to a gr tuckerer extent and much pack are concerned about their weight, looks and health. If Burger King would soften a suffering atomic number 11 menu they would find a niche that most of their competitors happen upon yet to find. One of instantlys major killers is hypertension. I would buy a low sodium harvest both day over a product that is loaded with salt. So I asked myselfWho are their competitors? I came up with 5 guys, Mcdonalds, and Wendys. I find that although they have tried to be low carb or low fat, none ha ve truly come up with low sodium. Secondly I asked myself Who is the targeted audience? Well, almost everyone. at that place is a group of people they are missing. I pick out that there is a priming they are called fast food. And I know that they are not meant to be healthy. But, what if they truly tried it? Did you know that a lot per day of sodium in a healthy psyche is 3 grams (3,000 miligrams).
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Did you know that the Biscuits (2) & blimp Gravy Platter at burger king has 2,350 MG of sodium? Or that the Texas Triple whacker® Sandwich alone has 1,840 MG of sodium. Thats not including cut fries. I would pay more for a healthy product so if they are upturned about cost, I think th at would not be an issue. Lastly, I asked! what are their strengths and weaknesses. Their strength is in their variety of foods along with particularised adult menu and children menu. The orotund strength is the have it your way motto. We live in a spoiled and demanding society so that fits. The weakness is the entire healthy community that will eat there once in a while but, may opt to go someplace else to be good. I dont take...If you want to get a beneficial essay, order it on our website: OrderEssay.net

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