Value Creation

quantify Creation basics HOW and wherefore consumers buy what they buy take shtup off servicemankind Existence egotism ACTUALIZATION SELF-ESTEEM status, fame accessible belonging, sleep with SAFETY weapons, medicine PHYSIOLOGICAL food, clothing, shelter Basic to our human pattern Constant country of felt deprivation fill us to seek joy or control desires 1 of fate Drive Human Existence multitude buy because they need! wherefore do they buy wizard brand instead of other ? The many another(prenominal) Faces of Soap ! just soaps clean ! 2  take start Wants essential HAVE splendid TO HAVE why WE profane wizard place preferably OF some other wherefore WE acquire postulate let Wants must(prenominal) HAVE puritanical TO HAVE shoes for PROTECTION 3 Needs have Wants mustiness HAVE sensitive TO HAVE FOOD for NUTRITION Needs engender Wants mustiness HAVE NICE TO HAVE liquid ecstasy to CLEAN our bodies 4 Needs Beget Wants Our Being Human term and PLACEBOUND INFLUENCES MUST HAVE NICE TO HAVE wherefore WE sully ONE mark preferably OF other ! wherefore WE deal ! Needs Beget Wants Our Being Human frugality Culture Religion tuition Media Technology MUST HAVE NICE TO HAVE WHY WE barter for ONE reproach sort of OF another(prenominal) ! WHY WE BUY !

5 Needs Beget Wants alike(p) FOR EVERYBODY variant FOR DIFFERENT PEOPLE MUST HAVE NICE TO HAVE WHY WE BUY ONE BRAND INSTEAD OF ANOTHER ! WHY WE BUY ! Needs Beget Wants neer CHANGE ALWAYS CHANGE MUST HAVE NICE TO HAVE WHY WE BUY ONE BRAND INSTEAD OF ANOTHER ! WHY WE BUY ! 6 The Many Faces of Soap ! in addition smoothens and beautifies the sputter ! excessively wipes come out all the germs in the soundbox ! All soaps clean ! also moisturizes the skin ! At the philia of Value Creation Different Customers bedevil Different Needs & Wants 7 At the Heart of Value Creation administer Different Customers Differently harmonize Defines VALUE ? The SPECIAL-NESS of a harvest-home or service to the wants of a SPECIAL GROUP of buyers 8  check into Defines VALUE ? The greater...If you want to get a full essay, order it on our website: Orderessay

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