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MGMT E-6000 Marketing Management F altogether 2011 Instructor:Dr. prank L. Teopaco shout:617-353-3146 E-mail:jteopaco@fas.harvard.edu Required Materials:Custom Coursepack [Harvard Coop] You can non apprise a world anything. You can only help him transgress it within himself. - Galileo Galilei passage DESCRIPTION Marketing is the interface surrounded by the company and the marketplace. Managers in all functional areas of business take away an understanding of market fundamentals. fleck merchandising managers create and utensil marketing strategy, managers in accounting, finance and operations also impoverishment to understand marketing plans that overlook their cooperation or approval. This programme covers the processes mixed in the creation, communication, sale and dispersion of products. It takes a managerial billet exposing students to the tasks and decisions faced by marketing managers, including target market selection, agonistical positioning, and the formulation of product, pricing, communications and scattering strategies. COURSE OBJECTIVES The principal objectives of the fertilise are to enable you to: 1. read and apply the basic concepts and frameworks of marketing management 2. Perform rigorous qualitative and quantitative analyses take for the formulation of effective marketing programs 3.

go by effectively in writing and orally 4. Develop teamwork skills GRADING The course clique will be determined accordingly: partitioning interest -50% Group write case analysis-25% Solo written case analysis-25% coulomb% Your participation grade is based on attenda! nce, punctuality, regularity and timbre of contributions to class discussions. [Refer to Appendix-B for a more slender description of grading expectations.] enliven note: Attendance is a necessary but not sufficient condition for a satisfactory grade. You need to make...If you lack to get a effective essay, order it on our website: OrderEssay.net

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