Nike Case Study

Nike Case Study By: Mitzi Racine Nike is a globally recognise spot name not only for their high prime(a) athletic shoes but as well for accessories and apparel. Nike stake logo the go is a logo that is the attention grabber for the company. The Nike Company has also associated themselves with celebrated endorsers such as Michael Jordan and Tiger Woods. The Nike Company started stunned of Beaverton, surgery in the 1970s to just capture teenagers who precious to be trend setters. First year sales come less(prenominal) than $8,000.00. As Nike went public in 1980 and traded on the New York extradite Exchange, it is now a billion dollar company. The Nike Mission line of reasoning is To bring inspiration and innovation to every jockstrap in the puzzle outs. If you have a body than you are an athletic supporter. Company Information (http://www.nike.com/nikebiz/nikebiz.jhtml?page=3&item=facts) With the widely distributed securities industry in its back pocket, N ike employees approximately 650,000 globally (Hill, p. 154) through with(predicate) and through contracted factories valet de chambrewide. Most of the factories that Nike wonts to provide manufacturing of the brand are situated in Asia but are not limited to its former(a) subsidiaries which are located in 27 other(a) diverse countries. Profiles and successes of the Nike Corporation have affected thousands of workers globally.

In virtually countries work is in harsh conditions and pay is very little. Nike is blueprintated to design and market the products but the manufactures are contracted and scattered end-to-end the world are responsible for the manufacturing of the product. M ost of the manufacturing is done through sub! contracts. The use of subcontracting is used so that the company itself is never authentically at risk, the risk lies really with whoever subcontracts with them. Because companies are located in variant countries money, employs and labor practices do not fall on the Nike Company. Not all countries have the unions or even a set minimum lock. The Indonesian government for example, minimum wage there doesnt...If you want to get a full essay, lease it on our website: OrderEssay.net

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